About Us

We’re a husband-and-wife team who live and breathe fishing. With our decades of angling experience and my love for creative expression, we set out to bring something new to the fishing world—a modern, bold, and even a little feminine edge to bait making.

What started as a hobby—making custom lures in our garage to fit our own fishing goals—quickly turned into a passion. When our social media followers started asking about our baits, we knew it was time to share them beyond our tackle boxes.

At Baddie Baits, we’re not just making soft plastics—we’re reimagining them. Our lures are built to stand out with bold colors, eye-catching details, and durability that lasts fish after fish (instead of falling apart after one or two). We know because we fish them ourselves—and we’ve caught plenty.

Now we want to put that same power in your hands. Whether you’re a seasoned angler or just getting started, our goal is simple: help you catch more fish while bringing some modern edge to the water.

Thank you for considering our baits for your tacklebox - Jess & Joe